American Crew Texture Lotion 250ml

American Crew Texture Cream provides light hold, body and fullness to the hair. Apply pea-sized amount to towel dried hair and distribute evenly. Blow dry the hair if you have time but dont worry if you dont have time as it is equally as effective when the hair dries naturally. Furthermore it is water based and remains pliable so if you make a mess of the style you are not stuck with it all day!